Wednesday, June 29, 2011

2011 Topps Heritage Advertising Panels

Set size: 28 panels of three cards

Front Design: Three cards, size by side, duplicating the 1962 Topps (and thus 2011 Topps Heritage) card design. This means the panels are 3-1/2" tall and 7-1/2" wide. The 2011 Topps Heritage design features a grainy photo, usually posed, which is made to look like a sticker or poster peeling off a wood-grain panel.

Back Design: Two-thirds of the back is an advertisement for 1962 Topps (actually, 2011 Topps Heritage), including a featured ad for Topps Stamps, while the bottom 1/3 is a sample card back from the base set.

Parallels and Similars: The original 1962 Topps ad panels looked essentially the same, since the card design was the same. The original ad panels also had blue panels advertising the product.

Distribution: Randomly inserted as box toppers in 2011 Topps Heritage hobby boxes.

Thoughts: I'm not a fan of Topps Heritage. I don't have anything against it; the set just doesn't fit my collecting interests. I think these ad panels are great, though, and if Heritage had been inserting these since 2001 I would put together a special type set for display. Alas, they have only been inserting them since 2008.

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