Wednesday, January 4, 2012
1973-02 Book Promotional Cards
Distribution: Cards in this "set" were issued in conjunction with various baseball-related books.
Thoughts: While this is a "set" listed in the Beckett database, it's really a collection of separate releases. Occasionally, book manufacturers will issue a "baseball card" (or series of cards) to promote an upcoming or bestselling book. This example is for the 1989 book Out of the Blue, about pitcher Orel Hershiser. Occasionally, two different cards are issued for a book (Babe Ruth and Lou Gehrig for 2002's Breaking the Slump), or even a dozen cards (Who was Harry Steinfeldt? and other baseball trivia). I'm not sure why Orel is wearing something other than Dodger Blue in this promo - especially given the title of the book - and I'm not familiar enough with his history to identify what team he might be representing. I was quite excited to find this card sitting in a dime box at a card show!