Tuesday, August 16, 2011
1994-95 Excel All-Stars
Front Design: A full-bleed color photo received a "crayon" highlighting treatment around the player. His name appears in a large, broken, off-kilter wild font, and gold foil at the bottom left gives the name of the set; the Excel logo is in the upper right corner.
Back Design: A cropped version of the same photo is the background to a highlight biography. The player's name is repeated in the same crazy font beneath the biography, followed by his team name and position, the card number and copyright information.
Parallels and Similars: None.
Distribution: Cards were randomly inserted into packs of the minor league issue 1994-95 Excel.
Thoughts: Sure, it's a wild, loud design, but it's different from most of the uninspired inserts we see these days. The set featured what Excel considered 10 of the best minor leaguers of the 1994 season. Derek Jeter and Johnny Damon are the two real success stories from the set, though many of them made the majors. A design like this would be good in a kid/family/value-oriented product, such as Opening Day.
Additional Images: card back: